Cutting-Edge Research Services from Branded: Driving Informed Business Decisions with AI-Driven Data

Company Background and Strategic Acquisition

Branded Research has recently been acquired by Dynata, signaling a strategic enhancement in the market for high-quality proprietary data solutions.

This acquisition aims to bolster Dynata's market presence by integrating Branded Research's specialized capabilities in delivering robust data insights.

Overview of Client Solutions Post-Acquisition

Despite the acquisition, Branded's commitment to advanced audience sampling and quality assurance for insights remains steadfast.

Branded takes pride in offering a holistic view of consumer insights through a blend of data collection techniques and rigorous AI verification processes.

Comprehensive Audience Coverage

Branded provides insights across 100+ distinct consumer segments, such as tech-savvy baby boomers, Hispanic Gen Z, and millennial homeowners.

This extensive coverage ensures that studies capture diverse perspectives across various industries, enhancing representativeness and relevance.

Engagement through Branded Surveys

Branded Surveys encourages community engagement by inviting participants to share their opinions in exchange for rewards.

This initiative not only enriches the available data but also fosters a culture of active participation among users keen to contribute.

Adaptable Qualitative and Quantitative Research Methods

Branded accommodates a wide spectrum of research methodologies, including webcam studies, emotional AI, and traditional surveys, amalgamating both qualitative and quantitative insights.

Leveraging advanced technology, Branded enhances research programming capabilities, enabling rapid execution and customization of projects.

Real-time Custom Audience API Access

The programmatic API solutions allow for real-time engagement with Branded's platform, designed to capture targeted insights from specific audience segments.

This automatic participant recruitment ensures that studies are populated with the most relevant respondents, significantly increasing the efficiency and validity of research outcomes.

Assured Quality and Integrity

Branded utilizes AI to ensure that insights are rigorously vetted, providing clients with confidence that their decisions are based on high-quality data.

Compared to other research companies, clients often report a notable improvement in data accuracy, project flexibility, and expeditious management from Branded.

Support for Product Development

Branded specializes in aiding businesses with the development and testing of new products, emphasizing critical consumer needs and motivations.

Through impactful qualitative research, Branded empowers companies to make informed product development decisions and service enhancements.

Industry Affiliations

Branded proudly aligns with several renowned industry associations, including ESOMAR, Greenbook, and the Insights Association, reinforcing its adherence to best practices in both qualitative and quantitative research.

Corporate Transparency and User Protection

Branded is committed to maintaining transparency in its operations, as demonstrated by its privacy and cookie policies, which safeguard user data and address online privacy concerns.